Bruce Whiteley
Founder & Principal Consultant
Engineer, expert witness and BD-094 committee member.
About
History & Experience
Daniels Slip Testing is part of Daniels Associates Australasia Pty Ltd, an Australian consulting and training business established and led by Bruce Whiteley.
- Founded on materials engineering expertise
- Early adoption of pendulum testing in NSW
- Thousands of surfaces tested since
- Continuing focus on independent advice
Bruce has been Managing Director of Daniels Associates since 2000 and has been involved in slip resistance testing and the assessment of pedestrian surfaces since 2002.
Over more than two decades, Daniels has provided floor slip testing, technical assessment and practical slip risk management advice across a wide range of commercial and public environments.
Clients have included major property owners and managers, builders, healthcare organisations, insurers, legal advisers and other organisations responsible for managing pedestrian safety and floor-related risk.
Timeline
How the business developed
2026
National Expansion
In 2026 Daniels Slip Testing will be expanding our footprint on a national basis with direct representation in NSW, Queensland and Victoria. We continue our specialist service, combining decades of practical experience with materials engineering expertise, Australian Standards testing and expert witness services.
Founder
Bruce Whiteley
Bruce Whiteley
Founder & Principal Consultant
A floor cannot always be assessed by looking at a test result alone. The condition of the surface, how it is cleaned, how it is used and the surrounding environment can all influence slip risk.
Bruce is a qualified engineer with extensive experience in materials, chemicals, flooring, cleaning systems, workplace safety, risk management and technical investigation.
His engineering and materials background provides a strong foundation for understanding the factors that can influence floor slip resistance, including surface composition, texture, wear, coatings, contamination, cleaning chemicals, cleaning methods and environmental conditions.
Before and alongside the development of Daniels Associates, Bruce gained extensive industry experience in chemical product development, technical support, commercial cleaning, healthcare environments and workplace risk management.
This broader technical experience has become an important part of the Daniels approach to slip resistance assessment. Since 2022, Bruce has also undertaken expert witness and technical consulting work in matters involving pedestrian surfaces and slip-and-fall risk. He is also a member of Australian Standards Committee BD-094, which is involved in standards relating to the slip resistance of pedestrian surfaces.
- Qualified engineer
- Materials, chemicals and risk
- BD-094 committee
- Australian Standards member
- Expert witness
- Slip-and-fall matters since 2022
Our team
The people behind every test report
A small, experienced team of testing technicians, report writers and technical advisors working across Sydney, Newcastle and the Hunter.
Sarah Nolan
Senior Testing Technician
Wet pendulum and dry floor friction testing across NSW.
James Turner
Field Operations Lead
Coordinates site attendance, access and after-hours testing.
Priya Menon
Reporting & Compliance
Prepares plain-English reports against AS 4586 and AS 4663.
Today, Daniels combines more than two decades of practical slip testing experience with broader engineering, materials, cleaning and risk management expertise.
2000
Consultancy established
25+
Years of slip testing
NSW wide
Sydney to Newcastle and the Illawarra
2 days
Typical report turnaround
Need a floor tested?
Tell us about the site and the surfaces. We will come back with scope, timing and cost.